Smartlog entra a far parte del gruppo Smartlogistix completandone l’offerta per l’intralogistica integrata
Le competenze e le referenze nel settore dei magazzini automatici di Smartlog, azienda fondata nel 2005 da Alberto Barbieri, rafforzano l’offerta del gruppo che può così proporre soluzioni integrate per la movimentazione, lo stoccaggio e la gestione dei materiali, con un’unica gestione e responsabilità.
Smartlog entra nel gruppo Smartlogistix, parte della holding industriale Italia Technology Alliance, ampliandone le competenze nella progettazione e realizzazione di sistemi automatici.
Con sede a Villorba, in provincia di Treviso, Smartlog è specializzata nell’automazione dei processi logistici e nella preparazione degli ordini di spedizione. La sua offerta comprende magazzini automatici per pallet e colli, sistemi di picking e soluzioni robotizzate per la pallettizzazione, anche di carichi misti.
L’integrazione unisce queste competenze alle tecnologie e alle capacità già presenti in Smartlogistix, con l’obiettivo di collegare in un’unica proposta integrata veicoli automatici, soluzioni di handling e movimentazione, magazzini automatici e software di gestione. Per i clienti, questo significa poter affrontare progetti di automazione completi, contando su di unico interlocutore che garantisce la piena funzionalità della soluzione individuata e il raggiungimento delle performance contrattuali.
«Con l’ingresso di Smartlog completiamo la nostra offerta per l’intralogistica, aggiungendo competenze specialistiche e referenze nel settore dei magazzini automatici», dichiara Mauro Celli, Presidente di Smartlogistix. «Oggi possiamo mettere a disposizione dei nostri clienti una gamma completa di soluzioni per l’intralogisitca end-to-end, insieme alle competenze necessarie per integrarle, grazie alla nostra infrastruttura digitale. Il valore di questa operazione sta nella possibilità di progettare l’intero flusso logistico come un sistema unico, costruito sulle esigenze di ogni cliente».
«Entrare in Smartlogistix ci permette di dare maggiore forza alla nostra organizzazione e nuove prospettive di crescita, afferma Alberto Barbieri, CEO di Smartlog. «Vogliamo rafforzare la sede di Treviso e la nostra capacità di seguire i clienti del mercato italiano e europeo, contando sulle risorse e sulle sinergie di un gruppo più ampio, anche nell’ambito dell’after sales service. È un passaggio epocale che ci consentirà di affrontare progetti più articolati e ambiziosi, mantenendo la vicinanza al cliente e l’attenzione alle sue specifiche esigenze».
L’ingresso di Smartlog conferma la volontà di Smartlogistix di proseguire il proprio percorso di sviluppo attraverso l’acquisizione di competenze complementari e rappresenta un ulteriore passo nella crescita del Gruppo, che affianca all’ampliamento delle soluzioni offerte investimenti mirati nelle proprie strutture e nel rafforzamento della presenza internazionale. Ne sono espressione l’espansione in Nord America attraverso Smartlogistix Americas, l’avvio del progetto Digital Hub di Smartlogistix e Taiprora a Cepagatti, in Abruzzo e l’apertura dello Showroom permanente presso il nuovo stabilimento di Via del Centenario a Porcari, Lucca. Uno spazio dedicato a clienti e partner, dove è possibile vedere all’opera tecnologie hardware e software integrate e nel quale saranno presto introdotte anche applicazioni basate su robot umanoidi destinate all’impiego in ambito industriale.
L’operazione è stata seguita, per il venditore, dal team:
- Avv. Alessio Storari
- Avv. Maria Irene Severino
dello Studio Legale Storari di Verona e dal consulente Stefano Boscolo.
E per l’acquirente dal team:
- Avvocato Prof. Philip Laroma Jezzi
- Avvocato Leonardo Amadori
dello Studio Legale e tributario Laroma Jezzi & Partners di Firenze.
SMARTLOG
Smartlog è un’azienda con sede a Villorba (Treviso), specializzata nell’automazione dei processi logistici e nella preparazione degli ordini di spedizione. Progetta e realizza magazzini automatici per pallet e colli, sistemi di picking, soluzioni di movimentazione e celle robotizzate per la pallettizzazione, anche di carichi misti. L’offerta comprende impianti completi e moduli standard configurabili sulle esigenze del cliente, con servizi che spaziano dalla progettazione all’installazione e all’assistenza post-vendita. (www.smartlogsrl.com)
A methodological approach to ROI calculation
The correct evaluation of ROI is not limited to the comparison between initial investment and direct benefits, but requires the definition of a financial model that considers the entire duration of the project and all the variables at play.
Fundamental quantitative KPIs
To translate qualitative benefits into clear financial indicators, it is essential to define a series of quantifiable Key Performance Indicators (KPIs):
Operating costs (OpEX)
- Cost per unit handled: calculation based on the total cost of labor and energy divided by the number of units managed, comparing manual and automated systems.
- Maintenance: comparative analysis between costs and productivity impact of a predictive maintenance model (typical for automation) compared to traditional corrective maintenance.
- Energy Consumption: specific measurement of consumption (kWh/cycle) of AGVs/AMRs and automated systems, compared to the consumption of traditional internal combustion or electric forklifts.
Productivity
- Hourly throughput: increase in the number of units or pallets handled per hour, as a result of continuous 24/7 operation.
- Average order cycle time: reduction of the average time needed to complete an order, from receipt to shipment.
- OEE (Overall Equipment Effectiveness): increase in overall plant efficiency, measuring availability, performance and quality.
Space optimization
- Volumetric capacity: increase in storage capacity per cubic meter, possible thanks to the implementation of vertical warehouses and shuttles that maximize density.
-
Footprint reduction: less need to physically expand the warehouse, with consequent savings on real estate and energy costs.
Data accuracy and traceability
-
Inventory errors: drastic reduction in the percentage of inventory errors (e.g. from 2-3% to a value below 0.1%), thanks to the precision of automated systems.
-
Picking error reduction: Fewer errors in item picking, with a direct impact on reducing costs from returns and management expenses.
Workplace safety
- Accidents and associated costs: decrease in the number of workplace accidents (e.g. per million hours worked) and reduction of insurance costs and operational downtime.
Financial models: beyond the basic formula
The evaluation of long-term CapEx projects requires rigorous financial modeling to avoid underestimating costs and overestimating benefits.
- NPV (Net Present Value): calculates the present value of future cash flows generated by the project, discounting them at a discount rate. A project is financially valid if the NPV is positive, indicating that future benefits exceed the initial investment.
- IRR (Internal Rate of Return): represents the discount rate that zeros the NPV. A project is acceptable if the IRR is higher than the company's cost of capital, signaling good intrinsic profitability of the investment.
- TCO (Total Cost of Ownership): a comprehensive TCO analysis is fundamental. It includes not only the initial CapEx (hardware, software, infrastructure), but also recurring operational costs (OpEx) over a time horizon of 5-10 years. These costs include maintenance, energy consumption, software licenses, technical assistance and upgrade costs, often overlooked in superficial analyses.

ROI analysis phases
An effective evaluation is structured in a methodological process that ranges from data collection to continuous analysis.
Phase 1: Baseline & Data acquisition
This phase consists of creating a precise and scientific snapshot of the current situation. Monitoring with IoT sensors on existing machinery, time-and-motion studies and extraction of historical data from WMS, ERP and other business systems are crucial. The objective is to quantify the costs, times and errors of manual processes to have a solid comparison base.
Integration with OT and WMS systems is guaranteed by Smart_Logistix.
Phase 2: Technical-economic modeling and simulation
In this phase the financial model is built and assumptions are validated. Through industrial simulation software (such as FlexSim or AnyLogic), it is possible to create a digital twin of the warehouse and test automated scenarios. This allows accurate estimation of throughput, cycle times and impact on flows, before committing capital. The DCF (Discounted Cash Flow) model is enriched with sensitivity analysis to test the project's robustness against variations in key variables such as energy cost, interest rates or project duration.
Phase 3: Post-implementation monitoring
After installation, the verification phase is crucial to validate predictions. Through real-time analytics, telematic data collected from robots, WMS/WCS and SCADA systems are compared with baseline KPIs and initial projections. Business Intelligence (BI) dashboards play a fundamental role in providing a clear vision of performance and identifying continuous optimization opportunities.
Recommended operational strategy
Economic justification must be accompanied by an operational strategy that guarantees its success.
Modular planning and retrofitting
For an existing infrastructure (brownfield), the ideal solution is not a complete revolution, but a planned evolution. A modular and scalable approach allows automation to be introduced gradually, starting from areas with a faster Payback Period. The integration of mobile robots in existing warehouses, or retrofitting of traditional systems, reduces risks and minimizes operational downtime, making the transition efficient.
Personnel involvement
Automation is not only a technological challenge, but also a cultural one. Personnel must be involved from the early phases of the project, through transparent communication and a continuous training program. The requalification of operators for new roles (e.g. supervision, maintenance) not only promotes acceptance, but transforms personnel into a strategic resource for managing new technologies.
Common errors to avoid
Field experience teaches that some recurring errors can undermine ROI analysis:
- Considering only initial CapEx, neglecting TCO: ignoring recurring costs such as software licenses, predictive maintenance and energy consumption can compromise the validity of the calculation.
- Overestimating benefits: basing projections on overly optimistic scenarios, without considering possible delays or the personnel learning curve, can lead to disappointing results.
- Ignoring the key role of change management: failure to manage the impact on personnel can cause resistance that translates into low productivity and failure to achieve objectives.
Conclusion
Evaluating ROI in automation investments is a multidisciplinary process that goes beyond pure economic calculations. For a C-level, engineers and specialists audience, a rigorous approach that integrates advanced financial methodologies, detailed TCO analysis, and the use of simulation and analytics tools is the key to making solid strategic decisions.
Companies that adopt this perspective will not only obtain clear and validated economic justification, but will also equip themselves with an operational roadmap to maximize the value of investment over time, strengthening their competitive position in a continuously evolving market.
Do you want to build a custom financial model, compare AGV/AMR solutions and estimate the real ROI of your infrastructure? Contact us: our experts are ready to guide you with cutting-edge tools and expertise.