Smartlogistix apre le porte del nuovo showroom dedicato all’automazione intralogistica

Veicoli a guida autonoma, soluzioni di material handling, magazzini automatici e piattaforme software integrate: a Porcari, Smartlogistix presenta uno spazio permanente dove vedere in azione le tecnologie per la Smart Factory.

Dal 7 al 9 ottobre, in concomitanza con MIAC 2026, Smartlogistix apre le porte del proprio showroom presso i nuovi stabilimenti di Via del Centenario a Porcari (Lucca). Uno spazio permanente, dedicato alla dimostrazione delle più recenti soluzioni per l’automazione e la digitalizzazione dei processi intralogistici. Lo showroom nasce con l’obiettivo di offrire a clienti e partner la possibilità di vedere concretamente come tecnologie hardware e software possano dialogare tra loro per gestire in maniera integrata i flussi di materiali all’interno di fabbriche e centri logistici. Non una semplice esposizione di prodotti, quindi, ma un ambiente dimostrativo nel quale osservare applicazioni reali, confrontarsi con gli specialisti Smartlogistix e approfondire le diverse possibilità di automazione.

AGV e AMR per una movimentazione sempre più flessibile

Nell’area dedicata ai veicoli automatici sono presentate diverse soluzioni della gamma Smartlogistix, tra cui il nuovo JUPITER Board, sviluppato per la movimentazione nel settore del cartone ondulato e integrato con uno svolgitore Fosber. Completano l’area diversi modelli della gamma PLUTO, i robot mobili autonomi AMR-X e AMR-FX e una sezione dedicata al revamping, pensata per estendere la vita operativa dei veicoli attraverso aggiornamenti hardware e software.

Automazione in movimento: dalle bobine alla pallettizzazione

La seconda area dello showroom è dedicata al Material Handling e mostra l’integrazione tra tecnologie diverse all’interno di un unico flusso automatizzato. Tra le applicazioni presenti, un sistema per il confezionamento automatico delle bobine destinato ai settori tissue, paper e nonwovens, integrato con un veicolo AGV, e il sistema di pallettizzazione Pall&Play di Mac Due Impianti, abbinato a un robot mobile AMR-X. L’obiettivo è dimostrare come l’automazione possa estendersi all’intero processo, dalla movimentazione dei materiali fino alle operazioni di fine linea.

Il software come orchestratore della Smart Factory

A completare il percorso è la Software Demo Area, dedicata alle piattaforme digitali per il monitoraggio, il controllo e la gestione integrata dei processi intralogistici. Tra le soluzioni presentate figurano OMNIA DP, Smartlogistix Hyperstrator e il WMS Smartlogistix, strumenti pensati per connettere gli asset, coordinare tecnologie differenti e offrire una visione in tempo reale delle operazioni.

«Di fronte alla crescente complessità dei processi produttivi e logistici, le aziende cercano sistemi sempre più flessibili, scalabili e interconnessi», dichiara Mauro Celli, azionista della holding Italia Technology Alliance e Presidente di Smartlogistix. «Il significativo investimento in questo testing lab intralogistico è pensato per superare i confini del distretto cartario e servire filiere diverse, dal cartone ondulato ai termoformati, fino al settore dell'igiene personale. È uno spazio condiviso dove clienti, partner ed esperti possono toccare con mano le tecnologie, affrontare sfide reali e strutturare percorsi graduali di automazione. L'obiettivo è chiaro: liberare le persone dai compiti ripetitivi e a basso valore aggiunto, elevando ai massimi livelli sicurezza ed efficienza.»

SMARTLOGISTIX

Smartlogistix è un’azienda specializzata in soluzioni di automazione e intralogistica per ambienti industriali e smart factory, che progetta e integra veicoli automatici (AGV e AMR), sistemi di material handling su misura, magazzini automatici e software di gestione logistica. Parte della holding Italia Technology Alliance (A.Celli Group) opera con sedi a Lucca, Pescara e negli Stati Uniti, supportando clienti a livello internazionale. (www.smartlogistix.com)

FOSBER

Fosber è un gruppo internazionale e leader mondiale nella progettazione e produzione di ondulatori e macchinari per l'industria del cartone ondulato. Fondata a Lucca nel 1978, opera a livello mondiale con sede centrale in Italia e filiali negli Stati Uniti e in Cina. Il Gruppo fornisce linee complete, interventi di ammodernamento e soluzioni tecnologiche avanzate per l'industria del cartone ondulato.

Mauro Celli Statement

A methodological approach to ROI calculation

The correct evaluation of ROI is not limited to the comparison between initial investment and direct benefits, but requires the definition of a financial model that considers the entire duration of the project and all the variables at play.

Fundamental quantitative KPIs

To translate qualitative benefits into clear financial indicators, it is essential to define a series of quantifiable Key Performance Indicators (KPIs):

Operating costs (OpEX)

Cost per unit handled: calculation based on the total cost of labor and energy divided by the number of units managed, comparing manual and automated systems.
Maintenance: comparative analysis between costs and productivity impact of a predictive maintenance model (typical for automation) compared to traditional corrective maintenance.
Energy Consumption: specific measurement of consumption (kWh/cycle) of AGVs/AMRs and automated systems, compared to the consumption of traditional internal combustion or electric forklifts.

Productivity

Hourly throughput: increase in the number of units or pallets handled per hour, as a result of continuous 24/7 operation.
Average order cycle time: reduction of the average time needed to complete an order, from receipt to shipment.
OEE (Overall Equipment Effectiveness): increase in overall plant efficiency, measuring availability, performance and quality.

Space optimization

Volumetric capacity: increase in storage capacity per cubic meter, possible thanks to the implementation of vertical warehouses and shuttles that maximize density.
Footprint reduction: less need to physically expand the warehouse, with consequent savings on real estate and energy costs.

Data accuracy and traceability

Inventory errors: drastic reduction in the percentage of inventory errors (e.g. from 2-3% to a value below 0.1%), thanks to the precision of automated systems.
Picking error reduction: Fewer errors in item picking, with a direct impact on reducing costs from returns and management expenses.

Workplace safety

Accidents and associated costs: decrease in the number of workplace accidents (e.g. per million hours worked) and reduction of insurance costs and operational downtime.

Financial models: beyond the basic formula

The evaluation of long-term CapEx projects requires rigorous financial modeling to avoid underestimating costs and overestimating benefits.

NPV (Net Present Value): calculates the present value of future cash flows generated by the project, discounting them at a discount rate. A project is financially valid if the NPV is positive, indicating that future benefits exceed the initial investment.
IRR (Internal Rate of Return): represents the discount rate that zeros the NPV. A project is acceptable if the IRR is higher than the company's cost of capital, signaling good intrinsic profitability of the investment.
TCO (Total Cost of Ownership): a comprehensive TCO analysis is fundamental. It includes not only the initial CapEx (hardware, software, infrastructure), but also recurring operational costs (OpEx) over a time horizon of 5-10 years. These costs include maintenance, energy consumption, software licenses, technical assistance and upgrade costs, often overlooked in superficial analyses.

ROI analysis phases

An effective evaluation is structured in a methodological process that ranges from data collection to continuous analysis.

Phase 1: Baseline & Data acquisition

This phase consists of creating a precise and scientific snapshot of the current situation. Monitoring with IoT sensors on existing machinery, time-and-motion studies and extraction of historical data from WMS, ERP and other business systems are crucial. The objective is to quantify the costs, times and errors of manual processes to have a solid comparison base.

Integration with OT and WMS systems is guaranteed by Smart_Logistix.

Phase 2: Technical-economic modeling and simulation

In this phase the financial model is built and assumptions are validated. Through industrial simulation software (such as FlexSim or AnyLogic), it is possible to create a digital twin of the warehouse and test automated scenarios. This allows accurate estimation of throughput, cycle times and impact on flows, before committing capital. The DCF (Discounted Cash Flow) model is enriched with sensitivity analysis to test the project's robustness against variations in key variables such as energy cost, interest rates or project duration.

Phase 3: Post-implementation monitoring

After installation, the verification phase is crucial to validate predictions. Through real-time analytics, telematic data collected from robots, WMS/WCS and SCADA systems are compared with baseline KPIs and initial projections. Business Intelligence (BI) dashboards play a fundamental role in providing a clear vision of performance and identifying continuous optimization opportunities.

Recommended operational strategy

Economic justification must be accompanied by an operational strategy that guarantees its success.

Modular planning and retrofitting

For an existing infrastructure (brownfield), the ideal solution is not a complete revolution, but a planned evolution. A modular and scalable approach allows automation to be introduced gradually, starting from areas with a faster Payback Period. The integration of mobile robots in existing warehouses, or retrofitting of traditional systems, reduces risks and minimizes operational downtime, making the transition efficient.

Personnel involvement

Automation is not only a technological challenge, but also a cultural one. Personnel must be involved from the early phases of the project, through transparent communication and a continuous training program. The requalification of operators for new roles (e.g. supervision, maintenance) not only promotes acceptance, but transforms personnel into a strategic resource for managing new technologies.

Common errors to avoid

Field experience teaches that some recurring errors can undermine ROI analysis:

Considering only initial CapEx, neglecting TCO: ignoring recurring costs such as software licenses, predictive maintenance and energy consumption can compromise the validity of the calculation.
Overestimating benefits: basing projections on overly optimistic scenarios, without considering possible delays or the personnel learning curve, can lead to disappointing results.
Ignoring the key role of change management: failure to manage the impact on personnel can cause resistance that translates into low productivity and failure to achieve objectives.

Conclusion

Evaluating ROI in automation investments is a multidisciplinary process that goes beyond pure economic calculations. For a C-level, engineers and specialists audience, a rigorous approach that integrates advanced financial methodologies, detailed TCO analysis, and the use of simulation and analytics tools is the key to making solid strategic decisions.

Companies that adopt this perspective will not only obtain clear and validated economic justification, but will also equip themselves with an operational roadmap to maximize the value of investment over time, strengthening their competitive position in a continuously evolving market.

Do you want to build a custom financial model, compare AGV/AMR solutions and estimate the real ROI of your infrastructure? Contact us: our experts are ready to guide you with cutting-edge tools and expertise.